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Money Talks
November 2018 - Money Talks
BECOME THE KING OF YOUR CASHFLOW: You will have probably heard the expression "cash flow is king" and there is nor better time than the start of a new financial year to commit to smarter cash flow management in your business... Find out more
Tax Checklist
2018 - Tax Checklist
To assist in completing your tax return, we have a checklist that will help you with what you need to provide us. Find out more
Virtual Tour
- Virtual Tour
Take a tour and explore our office Find out more

Marketing

Two truths about marketing:

1. Developing, implementing and monitoring effective marketing strategies are essential for business success.
2. Most businesses have a very unstructured approach to Marketing.

How, then, can businesses expect to make the most of their opportunities?

Do businesses realise that their competitors benefit significantly from their poor marketing?

One of the main problems is that business owners don't typically have any formal training in Marketing and they confuse 'advertising' with 'marketing'. Advertising is the most common form of Marketing and is usually one of the most expensive. Unfortunately a lot of advertising is ineffective and is a complete waste of time and money. Advertising is sometimes referred to as 'lazy marketing'. Marketing is a lot more than just advertising.

Before a Business undertakes any marketing it needs to analyse various aspects of its business. For example, it needs to identify its different revenue streams, their respective profitability, likely future trends, key customers, why they buy from them, their competition, their competitive advantage, their sales process, social media and many other factors.

Not many business owners are experienced at this analysis so they end up with ineffective, and wasteful, marketing. We have the experience and structure to conduct this analysis and develop effective marketing strategies.

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