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Using testimonials and case studies to transform your business


Good reviews are old for your business.  You can spend all day telling people how wonderful and great your product or service is, but what they really want is proof.

Showcasing testimonials and written or video case studies is a great way to do that because prospective customers are less inclined to believe what you, as a business, have to say.  People are more interested in hearing and believing what other customers have to say, rather than what your sales staff have to say.

If this is an area of opportunity for you, start off with small steps

Ask your most loyal customers to send you a short statement on why they chose you, or what they like about your product or service.  Once you have a collection of these testimonials, use them as part of your marketing: on your website, back of your business cards, or even printed collateral.  Ask for them to add their review on your Facebook business page.  Make the process easy by providing a direct link after a successful sale.  (you can choose to have reviews on or off in the settings of your page - so you can decide if you are ready to implement this).

For bigger purchase decisions, case studies offer prospects a lot of detail on why you are the obvious choice.  Choose customers or clients that you have a food relationship with.  Ask a series of questions to highlight how the customer interacts with your business, the problem it solves for them, why they chose your business over the competition, and what they would say to others wanting a similar experience.

Your most loyal and satisfied customers can sell your business for you, through their story and their words.

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What our clients say...
  • "I've known Ross for many years and his team continues to deliver good, wholesome country service" - Read more
    - Kym Westcott, Paleo Cafe
  • "Maclean Partners are very knowledgeable accountants who are always attentive and keen to learn more about how to improve our business. John and his team offer sound advice about tax and general accounting, as well as helping structure and manage the financial aspects of the business to our advantage". - Read more
    - Tony Pascoe, NQ Foot and Ankle
  • "We've worked so hard over the past 10 years to get the business to where it is and sometimes you can't see the forest from the trees. Thanks to the Maclean Partners and the 90 Day Business Challenge, I found each module so helpful and the self-paced online aspect combined with the face to face coaching and workshops worked really well for us. - Read more
    - Nelly Evans,Powdercoat Select
  • "Nelly (my wife) told me she had signed up for some business training and I told her it was a waste of time and money. I wasn't interested in doing it at all because both our businesses are firing on all cylinders, but to show her support, I went along to the first workshop and I was impressed. Nelly and I have been doing a lot of talking, but we realised that we never had the right mindset to take action. - Read more
    - Glenn Evans, The Fencing Factory
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